Net-A-Porter said Net Sustain will offer customers a way to identify the brands and products that meet at least one of five key attributes from the retailer’s sustainability criteria. These range from using ‘considered’ materials and processes to reducing waste in their supply chain.The Net Sustain platform will live in a dedicated section of the Net-A-Porter site, and its products and brands will receive a badge so that customers know they are part of the ethical edit.

Other brands included in the initial lineup are Ninety Percent, Fisch, Lem Lem, Peony, Veja, Hereu, Nannacay, and Chopard, with more brands and products set to be added throughout the season and over time. Beauty will be added within the next year.“This is an important milestone in our sustainability journey at Net-A-Porter. We have always wanted to provide our customer with the best products and allow them to make informed choices when shopping on the site. Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion. Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice,” said Elizabeth von der Goltz, global buying director of Net-A-Porter.To celebrate the addition of Net Sustain, Net-A-Porter is launching a campaign captured by photographer Ben Weller and fronted by model Vivian Solari.